House Style

There is a moment in the development of many businesses when something becomes slightly out of sync. The work gets better. The reputation grows. Customers recommend you. Your ambitions change. But the brand still represents the business you used to be

There’s nothing quite like being told you’ve given someone’s business the “spa day treatment”. That was how Shore Thing Property Services described their recent experience working with Stephen at House Style — and we think it sums up rather nicely what good business and brand coaching can achieve. Shore Thing Property Services is a Plymouth and Cornwall property operations business built around a refreshingly simple promise: property problems, sorted. Supporting letting agent

Five-Star Brand Coaching At House Style, there is nothing more rewarding than hearing that our work has helped a business owner see their company from a completely new perspective. We were therefore delighted to receive a five-star Google review from Aspire Boat Sales following the completion of our recent business assessment. Aspire Boat Sales has built an enviable reputation as a boutique yacht brokerage on the River Hamble, providing a highly personal alternative to the la

Five-Star Brand Coaching At House Style, one of the most rewarding parts of our work is helping business owners gain clarity about their brand, their ambitions and what comes next. We were therefore delighted to receive such positive feedback from Anna and Paul following our recent brand assessment for their Plymouth property business, AP3. AP3 is rethinking the traditional HMO model, creating aspirational co-living homes designed around a new generation of renters who value

Five Star Brand Coaching At House Style, some of the most rewarding projects involve businesses that have already achieved a great deal — but haven’t necessarily stopped to recognise just how strong their brand has become. That was certainly the case with Josiah Webb and Ocean City Holiday Homes. Ocean City has quietly developed into a formidable South West hospitality business, combining an eclectic portfolio of properties with exceptional service, local knowledge and a repu

When House Style began working with Mastering Media, our objective was straightforward: help more students and educators discover the wealth of Media Studies knowledge already contained within the website. The latest year-on-year figures demonstrate just how significant that transformation has become. Comparing the same week with last year, Mastering Media increased from 252 to 903 sessions — growth of 258%. Unique visitors climbed from 187 to 779, an increase of 317%, while

In modern search engine optimization (SEO), producing great content is only half the equation. You can publish articulate, expert-driven articles on your website, but without digital trust signals, search engine algorithms will hesitate to rank your platform at the top of competitive search results. The single most effective signal of online credibility is the backlink—a vote of confidence from one authoritative domain to another.

Unlocking Content Gold: How Brand Coaching Sessions Fuel High-Impact SEO Blogs When founders think of brand coaching, they often imagine high-level identity work—refining visual guidelines, establishing tone of voice, or drafting vision statements. Yet, one of the most powerful, immediate outputs of a strategic coaching session is often overlooked: it is the ultimate engine for generating SEO-driven blog content. The Content Dilemma: Why Most Blogs Fail In the race for search

At The Brand Atelier, our core mission is helping exceptional independent hospitality founders transform stealth operations into enduring, high-equity regional brands. Earlier this year, when we delivered the initial House Style Brand Report for Josiah Webb and Ocean City Holiday Homes, we recognized a classic industry paradox: an operational powerhouse managing over 60 listings with a stellar 4.93-star rating, yet almost entirely reliant on third-party OTAs like Airbnb.

The £9 Billion Opportunity: Is Your Brand Ready for the New Plymouth?

A generous coastal flat can feel every bit as aspirational as a townhouse. Why seaside flats often work well for family life The family home is changing shape. For years, the default picture was a house with stairs, a front door, a patch of lawn and, if lucky, a garage. Yet in coastal towns such as Bournemouth, a different model is becoming more persuasive: the generous, well-located flat. Not every flat fits this story. A cramped conversion with awkward corners and little st

Plymouth is entering a different economic era. A £9 billion investment pipeline, plans for 10,000 new homes, major defence spending and the city's designation as the UK's National Centre for Marine Autonomy are changing both the scale and character of the local economy.

When House Style began working with Mastering Media, the challenge was not a lack of expertise or content. The educational platform already contained an extensive collection of Media Studies resources supporting students and teachers from GCSE and A-level through to undergraduate study. The opportunity was ensuring that this valuable content was being found by the people searching for it.

Plymouths Multi Route Advantage Plymouth gets judged too often by what it does not have: a commercial airport. That story is simple, sharp, and easy to repeat. It is also incomplete. The stronger story is that Plymouth sits at the meeting point of several travel networks. It has direct rail links into the national network, fast road access across Devon and Cornwall, a working international ferry port, and practical airport options through Exeter, Newquay and Bristol. Seen tha

Plymouth Regeneration and Investment Opportunities Plymouth is entering a new phase of change, and this time the opportunity is not limited to developers, landlords or public bodies. For businesses, the city’s regeneration creates a practical question: how should a brand show up in a place that is actively reshaping itself? Recent reporting has put Plymouth back in the spotlight. Savills has described the city as an emerging investment hotspot, while local coverage has highli

Plymouth Named the UK’s Fastest-Growing Property Hotspot Plymouth has started the year with another reason for property buyers and investors to take notice. According to a recent Telegraph article, Plymouth recorded the strongest house-price growth in the UK, with average prices rising 12.6% over the year to October. The report, citing analysis of mortgage lending by Lloyds Bank, said the average Plymouth home increased in value by £31,229, reaching £278,808. For a city that

The Mysteries of the River Hamble The River Hamble represents a dense and highly specialized network within the maritime world, functioning as a premier ecosystem for yacht brokerage and boat sales. This vibrant community is defined by a strategic organization into several key marina hubs, each catering to different segments of the pleasure-boat market. At the heart of this landscape, one finds a significant variety of operational models ranging from large-scale corporate ent

At House Style, some of the most rewarding businesses to work with don't need reinventing. The substance is already there. Our role is to uncover what makes the business distinctive and help its brand and digital presence communicate that quality. That was immediately apparent when we began working with Simon at DSGN Plastering Services.

Why Plymouth in Devon is Emerging as a Top Investment Hotspot Plymouth has spent years being underrated. While attention often swings towards Bristol, Exeter, or the South East, this Devon waterfront city has been quietly building a stronger case for investors who want value, regeneration potential, and long-term demand. Set between Dartmoor and the sea, Plymouth combines coastal appeal with a serious economic base. It has a major naval presence, a growing university populati

Understanding Gen Z Targeting Gen Z (born from 1997 onward) requires brands to move beyond functional marketing toward curating values-driven lifestyles. Because this generation was born into an "always on" technological environment, high-speed connectivity is a baseline expectation, not a luxury. Brands like AP3 successfully target this demographic by including superfast broadband as standard, ensuring their digital infrastructure is flawless to meet "on-demand" expectations