James Nash Classic Cars
​We undertook a three-stage, coaching-led editorial review of James Nash’s brand. The process began with a preliminary brand audit to capture first impressions. This was followed by a 60-minute guided coaching session to uncover hidden philosophies, such as his "finisher" mentality and specialized technical mastery. The engagement culminated in an exhaustive 8,000-word "edition" report. By acting as a strategic mirror, we moved James from "inside the machine" to seeing his cultural positioning, helping him transition from being "just a mechanic" to a premium, elite-level specialist authority
Ocean City Holiday Homes
We facilitated a comprehensive, strategy-led anthropological audit of the Ocean City Holiday Homes ecosystem. The process began with a deep-dive into its "Review DNA," analysing 2,288 guest stays to extract the core signals of Radical Reliability and Aesthetic Intelligence. This was followed by a portfolio audit that categorized its "Curated Eclecticism," ranging from heritage lofts to the Elysium yacht. By acting as a strategic mirror, we moved Ocean City from being a "digital enigma" on "rented land" to an institutionalised regional icon of hospitality and a platform-independent "Digital Flagship"
Josiah Webb
We undertook a multi-stage, coaching-led intellectual audit of Josiah Webb’s personal brand. The process utilized the Johari Window and Myers-Briggs frameworks to resolve his "transition tension" and uncover his hidden strengths and specialized market mastery. We identified his core philosophy as a blend of Property, Hospitality, and Perspective, moving beyond the "hobby" of hosting to institutionalise his professional judgment. By acting as a strategic mirror, we moved Josiah from thinking about himself as "the man inside the machine" to a the Brand Ambassador for Plymouth, whose authority now transcends any single platform or geography.
Aspire Boat Sales
House Style delivered a comprehensive brand audit and strategic digital roadmap for Aspire Boat Sales, specifically navigating the high-stakes River Hamble brokerage ecosystem. By identifying a significant "visibility gap" between founder Mark Matthews’ 5.0-star real-world reputation and his digital footprint, House Style proposed transitioning Aspire from a "listing-first" engine to an "authority-focused" platform. Tactical innovations included the "Boat Doctor" staging concept and a 12-month "slow content" cycle to overcome technical barriers. Through psychological and cultural analysis, House Style aimed to unlock Mark’s "stealth authority," transforming Aspire into a recognized regional icon.
AP3 Property Ltd
Anna and Paul are redefining the Plymouth rental market by transforming traditional HMOs into aspirational co-living spaces tailored for a "wholesome" Gen Z demographic. By pivoting toward premium professional homes, the brand aligns with a generation that values wellness, security, and community. This is epitomized by symbolic shifts—like swapping wine for kombucha—and a Scandi-inspired aesthetic that creates a "warm and welcoming" environment. Consequently, communal living transitions from a financial compromise into a deliberate, high-status lifestyle choice. Through careful vetting and "lifestyle curation," AP3 offers residents a secure, design-led anchor within Plymouth’s exciting urban "glow up."
Anna Valencia
This project captures a novelists transitioning from "the author of a single book" to a definitive career novelist. By claiming the "Hidden Italy" niche, she is moving beyond postcard clichés to explore the wild Garfagnana and secret Renaissance libraries. Her new digital roadmap—including an "immersive destination" website—perfectly showcases her core brand value of "Atmospheric Immersion". From the wartime resilience of The Chestnut House to the intellectual mysteries of The Philosopher's Secret, Anna is establishing a powerful, authoritative voice. We celebrate her journey as she transforms Italy’s hidden histories into unforgettable contemporary mysteries.
Penthouse Plage
Penthouse Plage is a hospitality brand focused on transforming heritage properties into premium coastal retreats, combining historic character with contemporary comfort and exceptional guest service. As the brand evolves, its strategic priority is to transition from reliance on Airbnb and other online travel agencies towards a stronger, independent digital presence. By increasing visibility on Google through a dedicated website, SEO, and direct bookings, Penthouse Plage aims to strengthen brand recognition, build customer loyalty, and create a sustainable platform for future portfolio growth across the South West.