Five Star Brand Coaching - Josiah Webb

Five Star Brand Coaching

At House Style, some of the most rewarding projects involve businesses that have already achieved a great deal — but haven’t necessarily stopped to recognise just how strong their brand has become.

That was certainly the case with Josiah Webb and Ocean City Holiday Homes.

Ocean City has quietly developed into a formidable South West hospitality business, combining an eclectic portfolio of properties with exceptional service, local knowledge and a reputation for reliability. With a flagship rating of 4.93 stars across more than 2,288 guest reviews, there was already an impressive business behind the brand.

Our role was to help Josiah look at that business differently — identifying what makes Ocean City distinctive, strengthening its brand identity and exploring how both the company and Josiah himself could evolve through the next stage of growth.

As Josiah explained:

“These guys have really inspired me and helped transform my brand identity for not just my business but also myself as an individual.”

That personal element is important. A brand assessment isn't simply about logos, websites or marketing. Particularly in an owner-led business, the identity and ambitions of the founder can be intrinsically linked to where the company goes next.

Josiah admitted it was something he had been putting off. But sometimes taking time away from the day-to-day operation of a successful business creates the space needed to see its potential more clearly.

“I was putting it off for a while, but glad I worked with them, to help push me into the next part of my business growth and development.”

For us, that is exactly what the House Style process should achieve: fresh perspective, renewed confidence and a clearer sense of what the next chapter could look like.

Ocean City already has the foundations of a remarkable hospitality brand. We’re delighted to have helped Josiah recognise those strengths and begin shaping what comes next.

Thank you, Josiah, for trusting House Style with the journey.